The Rich Picture
Time based digital media in the public sphere

Press

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LA CONFIDENTIAL

The IF Innovation Foundation is featuring the virtual reality work of Los Angeles artist Nancy Baker Cahill, through February 28. This exhibition marks a first in digital public art. “For the first time ever, we are placing original, Virtual Reality time-based media on the digital billboards on Sunset Boulevard," said IF Innovation Foundation Curator Jessica Rich. 8410 Sunset Blvd., nancybakercahill.com

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WEST MAGAZINE

Digital Imagery gives artists a new exhibition space and the public a new reason to stroll along the world-famous Sunset strip.

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SMITHSONIAN MAGAZINE

Tandem billboards on Sunset Boulevard play host to a fascinating new public art installation
 

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“I think this is the future,” Rich said. “This is a way to make someone think and stop, touch someone and possibly change a life, possibly open a mind.”

 
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"Marking a first in digital public art..."

FOR PRESS INQUIRIES PLEASE CONTACT JESSICA RICH office@therichpic.com